Find the right creators:
TikTok Creator Marketplace Open Campaign
Duration
3 Months
My Role
Interaction Design
UI/UX Design
Design Research
Tools
Figma
TikTok Creator Marketplace
Key user
Brands / Business owners / Advertisers
TikTok creators
Goal: Find the right creators to create winning content that will assist in reaching their ad campaign and sales goals.
Goal: Looking for business opportunities to help brands promoting their products
What is TikTok team’s goal?
--- Successful parternship
- Campaign success rate
- Brand satisfaction rate
- Creator engagement rate
Previous data
0
25%
50%
75%
100%
18%
33%
45%
Deal completion rate
Creator response rate
Advertiser satisfaction rate
TikTok creator marketplace
Before Brand - Campaign creation
My Activity
Creator Search
Discover
Shortlist
New Campaign
Help Center
Creators in this campaign
+ Add creators from shorlist
Tommy Porter
Esther Howard
Ben Hicks
Campaign Summary
Campaign name 1
Brand information
Brand name
Lululemon
Brand logo
Brand website
www.lululemon.com
Brand industry
Fitness
Product name
Yoga mat
Brand/product description
From hot to hatha, this natural rubber mat has a grippy top layer that helps you find balance.
description.pdf
Campaign details
Contact name
{First Last name}
123abc@gmail.com
Campaign price
Negotiate a price with creators and gift free products
$200 USD
Gift product
Yoga mat
Campaign start date
Feb 10, 2021
Main goal
Increase product sales
Message to creators
We prefer creators that can post a video with
a cat or dog.
1.Create new campaign
- Add creators
- Fill in campaign information and send it to creators directly
Before Creator
TikTok Creator Marketplace
Revenue
My campaigns
View all
In process
$360.00
Total earnings
$760.00
Pending
29
Active
6
Completed
10
Inactive
3
Account details
Transaction center
Creator account info
Support
Creator academy
Feedback and support
Check my balance
Jacqueline
Edit profile
New
Creator monetization: Celebrate lunar new year in the North America. 3h
Home
Discover
Inbox
Me
From TikTok
Creator dashboard
Inbox: Receive campaign invitation
Key insights
“Tiktok Creator Marketplace is a great platform to search creators.”
Postive feedback
Sample questions:
- What is your main goal when visting the TikTok Creator Marketplace?
- What challenges do you face in the process of reaching out to the creators?
- How long did it usually take for a creator to respond to your invitation?
- Have you ever decided not to complete a deal? If so, what were the reasons?
Brands + Creators
Research
16
Key insights
- The only method for advertisers to contact TikTok creators is through direct messaging. Sometimes, advertisers may experience significant delays in receiving responses from creators.
- TikTok creators are unable to initiate contact with advertisers and must wait for advertisers to message them first. Additionally, creators can’t choose which brands they would like to work with.
Opportunities
Will / Marketing manager, 27
“Sometimes I don't even know if the creators are on the Marketplace. All I can do is wait for their reply. It would be great to have something that shows they have been on TCM....”
Sara / TikTok creator, 25
“I didn’t have many options to choose which brands I wanted to collaborate with. I wish I could actively seeking the collaboration opportunities in the platform and choose the brand I am interested in...”
Exploring comparables
I conducted a competitive analysis to see how our competitors have addressed similar problems
- Visibility setting to let creators discover the campaign
- Linkedin - Publish job post
Brainstorming
We had a brainstorming workshop to align on the project goal, and to brainstorm on the ideal collaboration workflow by assigning each participant a different hat based on our client personas.
Goal: Improve the efficiency of brand-creator collaborations
- Exploring new feature - “Open campaign”
- How will the user flow look for creators applying open campaign?
New user flow
Existing user flow
New user flow
Existing user flow
Design ideation - Sketch
After discussions with the PM and engineering team, I tried to explore a new UX design that allows advertisers to switch between direct invite mode and open campaign mode. This new feature is integrated into our existing campaign creation page to reduce level of effort for engineering team.
Design ideation - Wireframe
Campaign type
Direct Invitation - Recruit creators for this campaign
Open Campaign - Allow creators to apply to the campaign
New camaign
Campaign name
Brand information
Campaign details
Campaign type
Campaign name
Brand name
What is your main goal for this campaign?
Direct Invitation - Recruit creators for this campaign
Open Campaign - Allow creators to apply to the campaign
Brand website
Brand industry
Brand/product description
Campaign start date
Product name
Upload brand description
Save draft
cancel
Create
Contact name
Phone number
Campaign price range
Option: a range, a number, negotiable or free product
Message to creators
New camaign
Campaign name
Brand information
Campaign details
Campaign type
Campaign name
Brand name
What is your main goal for this campaign?
Target audience group
Gender and age
Campaign duration
Direct Invitation - Recruit creators for this campaign
Open Campaign - Allow creators to apply to the campaign
Brand website
Product name
Brand industry
Brand/product description
Upload brand description
Save draft
cancel
Create
hover to see explaination here
Campaign short description
Upload reference images or videos/link
+
Location Preference
Language Preference
Minimum Follower Count
Additional requirement
Nice to have 1 dog or 1 cat
Campaign price
a number/a range/free products (radio button)
Campaign active duration?
Maximum timeline and adjustable (extend or shorten)
High fidelity mocks
My Activity
Creator Search
Shortlist
New Campaign
English
Help Center
Create campaign
All of the following information will be shown to creators once you create the campaign.
Campaign name
Campaign name
Enter campaign name
0/60
Brand Information
Brand name
Enter brand name
Brand logo
Logos must be JPG or PNG and less than 5 MB
Brand website
Enter your brand website
Brand industry
Select your industry
Product name
Enter product name
0/60
Detailed brand/product description
Explain your brand and product to the creator(s). What does your brand do, what products do you offer, and who’s your main audience?
0/500
Upload description file
Files must be Word, Excel, PPT or PDF and less than 5 MB
Campaign details
What is your main goal for this campaign?
Campaign start date
Start Date
Campaign type
Open application - Post what you’re looking for and have creators come to you
Direct invitation - Send invitations directly to creators
Campaign price
Negotiate a price with creators and gift free products
Gift free products
Negotiate a price with creators
Preferred location
Select
Preferred language
Select
Minimum follower count
Select
Preferred qualifications
We’re looking for creators that run marathons.
0/300
Upload sample video link
http://
Application due date
Due date
Campaign short description
Are you a runner? We want fitness creators to post a 15-second video running on popular trails while wearing our brand’s shoes.
0/150
We recommend adding images of your brand or product to get more interest from creators.
Upload sample images
You can upload up to 3 images. Files must be JPG or PNG and less than 5 MB for each
Upload images
Please note that any requirements must not promote discrimination based on race, gender, religion, nationality, disability, sexual orientation, age, family status, or any other legally protected class.
Save to draft
Cancel
Publish
My Activity
Creator Search
Shortlist
New Campaign
English
Help Center
Contact Name
Enter contact name
Enter email address
More
Share only if creators declare interest in your campaign
Campaign price
Set a price
Gift free products
Negotiate a price with creators (recommended)
Message to creators
Use Template
Send a message about this campaign directly to creators
0/800
Upload message
Files must be Word, Excel, PPT or PDF and less than 5 MB
Create campaign
All of the following information will be shown to creators once you create the campaign.
Campaign name
Campaign name
Enter campaign name
0/60
Brand Information
Brand name
Enter brand name
Brand logo
Logos must be JPG or PNG and less than 5 MB
Brand website
Enter your brand website
Brand industry
Select your industry
Product name
Enter product name
0/60
Detailed brand/product description
Explain your brand and product to the creator(s). What does your brand do, what products do you offer, and who’s your main audience?
0/500
Upload description file
Files must be Word, Excel, PPT or PDF and less than 5 MB
Campaign type
Direct invitation - Send invitations directly to creators
Open application - Post what you’re looking for and have creators come to you
Campaign details
What is your main goal for this campaign?
Campaign start date
Start Date
Save to draft
Cancel
Publish
Design ideation - Creators mobile
Wireframe - Creators mobile
TikTok Creator Marketplace
Promotion carousel banner
Go to required actions
12
Direct invitations - Brands invitation
Explanation is here. Explanation is here.
View all
Open Campaign - Browse to apply
Explanation is here. Explanation is here.
View all
Dashboard
Opportunities
Campaign name
Nike
Short description here. Short description here. Short description here. Short description here. Short description here. Short description.
Post date: 12-10-2020
Open Campaign - Browse to apply
Campaign name
Lululemon
Short description here. Short description here. Short description here. Short description here. Short description here. Short description.
Post date: 12-10-2020
Campaign name
Alo
Short description here. Short description here. Short description here. Short description here. Short description here. Short description.
Post date: 12-10-2020
Campaign name
Prefer creator location
Followers number
Professional
Age group
Main goal
Duration
Target audience group
Website: lululemon.com
Industry: Fitness
Product name: yoga mat
Brand description
Brand/company information
Details
Lululemon
Short description here. Short description here. Short description here. Short description here. Short description here. Short description.
Seattle, WA
N/A
Yoga
20~35
Promote new yoga mat
1.1.2021 - 3.1.2021
young girls
Post date: 12-10-2020
Apply
Not interested
Open campaign list
Open campaign detail
