Leading UX for AI-powered tools like Working Backwards AI and TechGuard, helping Amazon teams ideate and improve customer experiences through intelligent systems.

Previously designed ad experiences across Amazon Ads Creative, enhancing how brands connect with business customers and viewers on Prime Video.

Designed advertising experiences and a compositional design system for the Facebook Ads platform, enabling businesses to create more effective marketing campaigns and scale ad delivery through reusable UI components and patterns.

Led design for the TikTok Creator Marketplace, connecting advertisers and creators to launch and manage collaborative campaigns. Defined end-to-end workflows that enhanced discovery, transparency, and performance tracking across the platform.

Redesigned digital marketing experiences across web, email, and social channels to improve clarity and engagement. Delivered UX solutions from wireframes to final prototypes that strengthened brand presence and user trust.